John Hardy Redesign

Role:
Lead Designer

Project:
Complete Redesign and Rebuild

Project Goals:

The creative goal was to design a harmonious blend of luxury, soulfulness, and meticulous craftsmanship. Portray the lifestyle of John Hardy by presenting elegantly bold visual storytelling with emphasis on editorial imagery and dynamic layout, all with the focus on user-centered design practices.

The UX goal was to redesign the existing flow and implement new features, provide users with condensed product detail page that allows for best variant selection flow. Complete new features involve lookbooks, upsells, shop the look section, editorial sections, and all new features in cart and checkout like gift with purchase, gift note, etc.